How we think.
How we work.
Why it matters.
Relationship-first. Context-driven. Built for how food actually moves.
Access expands
when the right
relationships are
in proximity.
We don't force programs. We don't oversell volume. And we don't introduce noise into already complex operations.
Instead, we listen closely, understand how each business truly operates, and bring the right relationships into proximity; so access expands, pricing improves, and execution stays clean.
Most businesses in the food industry are working harder than they need to because they're working without the right connections. Not because their product isn't good. Not because their team isn't capable. Because the system is designed to reward access; and access is unevenly distributed.
NDA Foods exists to close that gap. Quietly. Strategically. With intention.
Relationship-first.
Every engagement begins with understanding; not a proposal. We take the time to know how a business actually works before we introduce anything into it. The relationship comes before the recommendation, every time.
Context-driven.
There are no templates here. A $2M independent restaurant and a $50M resort F&B operation have different problems, different leverage points, and different timelines. We build to the context; not to a service menu.
Built for how food actually moves.
Food is not a clean industry. Supply chains are fragmented. Relationships are everything. Pricing is opaque. We've operated inside that reality long enough to know how to navigate it; and how to use it to a client's advantage.
Built by people
who see opportunity
where others see
complexity.
NDA Foods was founded on a simple observation: the most valuable thing in the food industry isn't a product, a program, or a platform. It's a relationship. And the people who know how to build them - across industries, across categories, across the full length of the supply chain - are rare.
The people behind NDA Foods spent careers building relationships that most people in the food business never develop; not just within the industry, but across hospitality, entertainment, and sports. The pattern was always the same: the right introduction, made at the right moment, changes what's possible. NDA Foods was built to make those introductions; and to do the work that makes them worth having.
NDA Foods was built to formalize that capability. To bring it to operators, brands, and producers who are doing serious work and need serious access; without the noise, the overselling, and the transactional relationships that define too much of what passes for consulting in this industry.
The business was built around the relationships, not the other way around.
The Network
Each leader was
brought in for
one reason.
NDA Foods is a network of leaders, each of whom brings a specific depth to a specific world; and all of whom share the same operating philosophy.
The network spans food and hospitality operations, entertainment and music, sports and athlete brands, and the procurement infrastructure that connects all of them. What each leader has in common: decades of relationships, operator, owner and investor-level credibility, and the discipline not to introduce anything into a client's business that doesn't belong there.
The partners are not named here by design. The work speaks more clearly than the biography.
market partner
Shane LeAnna
Shane LeAnna built his career at the intersection of product innovation, manufacturing, and strategic investment. From inventing shooting sports products that generated over $200 million in worldwide sales to owning and operating restaurants, music brands, and consumer companies across multiple industries, he has spent decades identifying opportunity and building around it. His network spans food, hospitality, retail, and entertainment, and his operating philosophy is the same across all of it: relationships first, execution always.
market partner
Chris Weber
Christopher Weber has spent 25 years inside the food and beverage industry, from award-winning restaurants in Franklin and Nashville to elite bar programs in Seattle and San Francisco. His restaurant Earnest Bar and Hideaway became the only Nashville establishment to win five Best Ofs in the same year, and was ranked among the top 50 bars in the country. A 17-time winner of national bar competitions for brands including Jack Daniel's, Tanqueray, and Woodford Reserve, Christopher brings operator-level credibility and deep industry relationships to everything he touches.
MARKET PARTNER
Patrick Widen
Patrick is a creative strategist and product designer who has built at the intersection of entrepreneurship and enterprise for over two decades. He has designed digital products, crafted brand stories, and created experiences for some of the world's most recognized companies, including Comcast NBCUniversal, Deloitte, Coca-Cola, Adobe, and Spotify. At NDA Foods, Patrick brings that same discipline to how the brand thinks, communicates, and shows up in the world.
market partner
Pearce Cleaveland
Pearce Cleaveland has spent more than 20 years at the intersection of brand strategy and revenue performance across hospitality, nightlife, entertainment, and food halls. He has led marketing across portfolios of more than 25 venues globally, managed budgets up to $10 million, and built integrated marketing systems that drive attendance, guest experience, and sustained profitability. His work spans concept launches, venue repositioning, and disruptive brand strategy, always with an equal eye on culture and measurable growth.
FINANCE & HOSPITALITY INFRASTRUCTURE • Managing Partner, CHN
Jack Frost
Where others see cost, Jack sees structure, and where structure is missing, he builds it. Decades of experience translating the complexity of food, distribution, hospitality finance, and contracts into margin, clarity, and leverage. The person who makes the savings real, the numbers honest, and the program something operators can actually trust.
EXPERIENCE & STRATEGIC ADVISING
Bill Nicholas
Business Development Team
NDA Foods operates through a national business development network, with sales representatives embedded in key markets: Nashville, TN · Lexington, KY · Atlanta, GA · New Orleans, LA · Jacksonville, FL · Orlando, FL · Miami, FL · Austin, TX · Los Angeles, CA · Chicago, IL · New York, NY · Las Vegas, NV; serving operators coast-to-coast.
What This Means
When you work with NDA Foods, you work with
the network.
Not a consultant who advises from outside; a partner who operates from inside.
Not a single point of contact: a network of relationships across food, hospitality, entertainment, and sports.
Not templated solutions: engagements shaped entirely by what your business actually needs.
Not introductions made speculatively: connections made because there's a real reason for both sides to be in the room.
Not volume for its own sake: disciplined growth, built on relationships that hold over time.
Not abstract savings talk: an average of $76,000 recovered annually for qualified operators, at no upfront cost.
If this resonates,
let's talk.
We're not looking for every opportunity. We're looking for the right ones; where the alignment is real, the work is serious, and the relationship has somewhere to go. If that sounds like where you are, we'd like to hear about it.
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